About me

I’m a Melbourne based design professional with strengths in content creation, user-focused design and information architecture. Having worked for over a decade in digital communications and media relations, I developed a keen interest in data-driven and user-centred design, with a focus on delivering results for both the end user and the organisation/company.

I am proficient in leveraging my many years working in communications, public relations, and my knowledge of human-centred design to deliver high quality results and strategies aimed at the best experience of the end user.

Areas of expertise

User Experience Design

  • Visual Communication
  • Information Architecture
  • Wireframing & Prototyping
  • Research
  • User Testing
  • Interaction design

Communication Management

  • Internal Communications
  • Project Management
  • Stakeholder Relations
  • Media Relations
  • Content Development
  • Communications Strategy

Design

  • Graphic Design
  • Publication Design & Editing
  • Video Production
  • Branding & Style Guides

Web Management

  • Content Creation
  • Intranet Development
  • Website Design
  • HTML & CSS

Education

Graduate Certificate in UX & Web Design

2020 - 2021

Billy Blue College of Design

Bachelor of Communication (Public Relations)

2012-2015

RMIT University

Career History

Electorate Officer

Parliament of Victoria

July 2020 - Present

As an Electorate Officer I assist in a wide range of tasks for a member of the Legislative Council. This includes managing social media, media relations, publication and graphic design, speech writing, website management, handling constituent queries, and some administrative tasks. I have been responsible for the design of multiple promotional items including pens, notepads and novelty items, as well as writing and design of newspapers, DL postcards, and social media campaigns.

Communications & Campaigns Officer

Australian Manufacturing Workers' Union

January 2019 - July 2020

At the AMWU I was responsible for the state media and communications, comprising email, SMS, newsletters, web content and notices. I routinely designed and wrote content for worksite flyers, new posters about workplace and political issues, media releases, and posts on social media.

I would also provide assistance for state events, video production, writing and editing web content, handling member and stakeholder queries, dealing with digital media requests from internal and external stakeholders.

Senior Communications Coordinator

Professionals Australia

May 2018 - December - 2018

My role as Senior Communications Coordinator saw me producing and managing video and web content, professional development and internal communications across the organisation at a national level.

I was responsible for scripting, set-up, filming, editing, post-production and promoting video and digital content, promotions of professional development materials, and coordination of internal communications, updating the all staff intranet, and utilising surveys and other data to create content relevant to members’ needs.

Digital Communications Officer

Professionals Australia

May 2016 - May 2018

My initial role as Digital Communications Officer saw me responsible for social media management, web content management, media relations, running the webinar program, oversight and implementation of email messaging, and ad hoc communications tasks. As the role progressed this expanded to include video and graphic production, event management, membership communications, digital marketing and providing support for state based staff.

In this role I successfully implemented a number of new HTML email templates for all member communications, ensuring brand was effectively communicated in all communications with members and non-members. I also implemented a new staff intranet, and trained staff in new communications methods, to reach members more effectively.

Digital Content/Office All-rounder

The Flower Company

November 2013 - February 2016

Working at The Flower Company I was charged with maintaining a good image of the company at all levels. I managed the social media and web content for 5 brands, as well as assisting with call centre/customer service, dealt with customer and florist queries and complaints, and liaised with florists and customers regarding orders on a casual basis.

I designed a full branding package for a new retail outlet including logo, shop signage and printed promotional materials. I also assisted with the on-site gift basket company, preparing, packing and dispatching the orders, helped to stock shelves, take inventory, pack and label mail-outs and other general duties as they arose.